ECHOSLINE
Echosline - The Vegan Way: Creative Direction & Campaign Production over several years.
Echosline is an international haircare and color brand built on vegan formulas, sustainable values, and a modern, expressive beauty philosophy. Over the course of several years, we have collaborated with the brand to shape its creative direction across campaigns, packaging, and visual communication.
The Brief
Echosline approached us to develop a consistent visual identity and produce ongoing creative content that reflects their commitment to their vegan way beauty, professional performance and a younger, contemporary aesthetic. Our task was to create a wide range of materials — from full campaign productions to photo and video content for social media.
Our Approach
Our collaboration has evolved through multiple campaigns, each with its own visual world. We supported the brand with:
Concept development & creative direction
Art direction for photo and video
Campaign production, including location, styling and makeup
Photography and videography
Retouching and video editing
Still life / product photography
Packaging and graphic design
Content creation for social media and digital use
By combining cinematic visuals, bold beauty storytelling and clean product-focused imagery, we helped the brand communicate both its professional quality and its ethical identity. Across each season, we delivered a cohesive style that aligns the brand’s values with a fresh, fashion-oriented look.
Result
Over the years, we have produced an extensive body of work — campaign videos, photographic series, still life productions, packaging design, and social media content. The visual language created through this collaboration has strengthened Echosline’s identity, supported launches across international markets and helped the brand speak consistently to both professionals and consumers. This remains an ongoing partnership.
CLIENT: Echosline - The Vegan Way
LOCATION: Several Italian locations
SERVICE: Creative direction, concept development, campaign production, photo & video, editing, retouching, packaging design, still life, social media content
COLLECTION CAMPAIGN 2025
COLLECTION CAMPAIGN 2024
COLLECTION CAMPAIGN 2023
KI-POWER COLLECTION
STILL LIFE PHOTOGRAPHY + PACKAGING
BEHIND THE SCENES
