ECHOSLINE
Echosline – The Vegan Way: Over Five Years of Creative Direction & Beauty Campaign Production
For over five years, co.lab has partnered with Echosline on professional haircare and beauty campaigns, combining creative direction, commercial photography, film production, packaging design and visual communication. Echosline is an international haircare and color brand built on vegan formulas, sustainable values, and a modern, expressive beauty philosophy. Over the course of several years, we have collaborated with the brand to shape its creative direction across campaigns, packaging, and visual communication.
The Brief
Echosline approached us to develop a consistent visual identity and produce ongoing creative content that reflects their commitment to their vegan way beauty, professional performance and a younger, contemporary aesthetic. Our task was to create a wide range of materials — from full campaign productions to photo and video content for social media.
Our Approach
Our collaboration has evolved through multiple campaigns, each with its own visual world. We supported the brand with:
Concept development & creative direction
Art direction for photo and video
Campaign production, including location, styling and makeup
Photography and videography
Retouching and video editing
Still life / product photography
Packaging and graphic design
Content creation for social media and digital use
By combining cinematic visuals, bold beauty storytelling and clean product-focused imagery, we helped the brand communicate both its professional quality and its ethical identity. Across each season, we delivered a cohesive style that aligns the brand’s values with a fresh, fashion-oriented look.
Result
Over the years, we have produced an extensive body of work — campaign videos, photographic series, still life productions, packaging design, and social media content. The visual language created through this collaboration has strengthened Echosline’s identity, supported launches across international markets and helped the brand speak consistently to both professionals and consumers. This remains an ongoing partnership.
CLIENT: Echosline - The Vegan Way
LOCATION: Several Italian locations
SERVICE: Creative direction, concept development, campaign production, photo & video, editing, retouching, packaging design, still life, social media content
COLLECTION CAMPAIGN 2025
Creative direction, beauty photography and film production for Echosline's 2025 collection, combining expressive visual storytelling with a modern editorial aesthetic.
COLLECTION CAMPAIGN 2024
Creative direction, commercial photography and visual campaign production, bringing Echosline's professional haircare identity to life through contemporary beauty imagery.
COLLECTION CAMPAIGN 2023
Photography and visual content production for Echosline, exploring a distinctive creative direction within the brand's beauty and haircare communication.
KI-POWER COLLECTION
Creative direction, beauty photography and campaign production for Echosline, combining contemporary visual storytelling with the brand's professional haircare identity.
STILL LIFE PHOTOGRAPHY + PACKAGING
Still life Photography, Packaging and graphic design for Echosline, translating the brand's visual identity into cohesive product communication.
BEHIND THE SCENES
