MUST

MUST - Patrick Hellmann x Mercury
For the launch of MUST, a new luxury fashion line designed by the renowned German designer Patrick Hellmann, we developed the complete creative and production direction.
This project marked an important new chapter, introducing a fresh collaboration between Patrick Hellmann and Mercury.

Our team handled the full creative concept for both photo and video, including art direction, casting, location scouting, hair & makeup, styling coordination, and lookbook production, as well as the video coverage of the runway presentation. The brand’s aesthetic—luxurious, elegant, and minimalist—guided every visual decision, ensuring the new line was presented with the sophistication and precision it deserved.

Patrick Hellmann has been a valued client for nearly ten years, and this project holds a special meaning for us.
Mr. Hellmann passed away in April 2024, and we dedicate this work to his memory. He will be deeply missed.

CLIENT/ PROJECT: Patrick Hellmann / MUST
LOCATION: Schloss Hotel Berlin
SERVICE: Production, Casting, Location, Photography, Video, Editing, Retouch.