SINESIA
Building a new haircare brand from the ground up
Sinesia is a professional hair care and color brand founded on a strong and contemporary philosophy: “Mind the Time.”
A concept that unites two essential dimensions —
MIND: the mind as a place of perception, balance, and wellbeing.
TIME: time as the new modern luxury — the most precious resource, impossible to freeze or recover.
Sinesia believes in taking care of your time and in nurturing the head as a connected, holistic system: face, scalp, and hair working together as one.
The head — the home of emotions, focus, and mental wellbeing — becomes the true center of beauty and self-care.
The Brief
Our assignment was to support the full foundation of the brand:
– Developing the creative concept
– Designing the logo and packaging
– Defining the overall visual direction
– Creating product photography and artistic still-life imagery
– Designing the photo campaign concept for launch
- Producting Tutorials for Social media
The goal was to build a cohesive identity that communicated purity, elegance, and professional performance — in line with Sinesia’s values and market positioning.
Our Approach
We began by crafting a visual world that blended minimalism with softness — clean lines, delicate textures, and a neutral, sophisticated colourful palette. From there, we designed the brand’s full packaging system, ensuring clarity, modernity, and a premium presence across every product line. We produced a complete suite of still-life photography to showcase the formulas, ingredients, and bottle design, along with a creative concept for the campaign photoshoot that would introduce Sinesia’s brand story and aesthetic to the market.
Results
The collaboration resulted in a fully realized brand identity that carried Sinesia from concept to launch. The packaging, logo, imagery, and creative direction established a strong and unified presence, forming the foundation for the brand’s ongoing growth and communication.
CLIENT: Sinesia
LOCATION: Valeriana Resort Hotel / Veneto / Roma
SERVICE: Brand concept, logo and packaging design, visual direction, still-life photography, campaign concept development
