CLASS ROMA
SUMMER CAMPAIGN 2025
Full Creative & Production Development
For Class Fashion’s 2025 Summer Campaign, our team handled the project from concept to delivery, shaping the entire creative vision and executing all production steps. Inspired by the brand’s modern, feminine identity, we developed a warm, sun-lit visual narrative that highlighted the elegance, confidence, and Mediterranean ease of the new collection.
Our work included:
Creative concept development – defining the story, mood, references, and overall art direction for the summer campaign.
Casting – selecting models whose look and presence aligned with the brand’s identity and target customer.
Location scouting – researching and securing locations that visually matched the campaign mood and complemented the collection.
Pre-production – full planning of logistics, scheduling, styling direction, and set coordination.
On-set production – filming and photographing the campaign across all chosen locations, capturing both hero imagery and lifestyle moments.
Post-production – complete photo retouching, video editing, color grading, and campaign adaptations for multiple formats.
Graphic design – creating final assets including posters, store materials, and promotional layouts for both print and digital use.
The result is a cohesive, refined, and impactful campaign that reflects Class Fashion's elegant summer aesthetic while providing the brand with versatile assets for advertising, in-store promotion, and online communication.
CLIENT/ PROJECT: Class Roma / Summer campaign 2025
LOCATION: Roma, Italy
SERVICE: Concept Development, Art Direction, Production, Video, Editing, Photography, Retouch
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