Hairtium — Brand Identity, Creative Direction & Full-Scale Content Production

Hairtium is a professional haircare brand blending high-performance formulas with a clean, contemporary aesthetic. We were hired to develop its visual identity, creative direction, and ongoing content production.

The Brief
Hairtium approached us with the goal of creating a modern, elevated brand universe — one that felt premium, minimal, and rooted in beauty expertise. Our task was to build the brand’s creative foundation and produce cohesive visual content across packaging, campaigns and digital platforms.

Our Work
This long-term collaboration includes concept development, art direction, and full visual identity design. We designed Hairtium’s new packaging, brand aesthetic, product photography and campaign language. Over multiple productions, we directed and delivered photo and video campaigns for product launches and brand storytelling.

Our work spans:
– Brand identity + packaging design
– Creative direction for campaigns
– Studio and lifestyle photography
– Video production for launches and social media
– Catalogues, posters and marketing materials
– Ongoing strategic and visual consulting

Result
The result is a cohesive and recognisable brand universe that communicates Hairtium’s values of quality, modernity, and performance. The campaigns and visual assets continue to support the brand across B2B and consumer markets, helping Hairtium grow its presence both online and through international distributors.

CLIENT/ PROJECT: Hairtium S.r.l.
LOCATION: Roma
SERVICE: Brand identity, creative direction, photography, video production, packaging, design, ongoing content creation

PACKAGING DESIGN + STILL LIFE PHOTOGRAPHY

HAIRTIUM

MULIGHETSRIKET

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