FANOLA

Creative, playful and colordriven campaing productions
Fanola is an international hair care and color brand known for its bold personality, expressive tone, and creative spirit. With the brand’s ethos “Creativity to Share,” Fanola celebrates color in its most playful, energetic, and collaborative form.

The Brief
We were commissioned to develop and produce two full campaign productions for Fanola, alongside an ongoing creative collaboration spanning several years. The brand needed visually striking, trend-forward campaigns that would reflect its youthful identity and engage both professional hairdressers and a global digital audience.

Our responsibilities included:
– Creative concept and campaign ideation
– Moodboards and storyboards
– Styling direction and on-set coordination
– Make up
– Full video production
– Photography and still campaign assets
– Editing and high-end retouching

The goal was to translate Fanola’s vibrant and fun brand DNA into strong visual storytelling.

Our Approach
We leaned into Fanola’s playful energy by building campaigns rich in color, movement, and expressive character. Each concept was developed to highlight the brand’s focus on creativity, transformation, and shareable inspiration within the professional hair community.

Through dynamic video sequences, character-driven styling, and bold color palettes, we shaped a visual world that feels youthful, confident, and unmistakably Fanola. The production process blended meticulous planning with spontaneous, creative expression — reflecting the brand’s collaborative and upbeat nature.

Result
The two campaigns delivered a mix of high-impact video content and bold photographic imagery used across Fanola’s global platforms, including social media, advertising, and professional communication. The work strengthened the brand’s playful identity and contributed to its ongoing connection with a community of colorists and creators worldwide.

CLIENT/ PROJECT: Fanola/ Urban Shades + Wonder
LOCATION: Castelfranco
SERVICE: Campaign concept, art direction, storyboards, styling, makeup & hair, video production, photography, editing & retouching

FANOLA - “WONDER”

FANOLA - “URBAN SHADES”

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FANOLA “FREE PAINT”