NUTRAGENIX
Building a complete visual identity for a new wellness brand
Nutragenix is a vitamin and wellness supplement company based in Italy, focused on creating high-quality products designed to enhance everyday health. We joined the project early in the company’s establishment, contributing to the creation of a strong visual identity and consistent brand presence across all platforms.
Over more than two years, we collaborated closely with the founders to shape the brand’s aesthetic, storytelling, and communication materials — from packaging to photography to a full website redesign.
The Brief
Nutragenix approached us with the need for a clear, modern and trustworthy brand identity that would help them stand out within the competitive wellness market.
They needed:
A promotional video to introduce the brand
Several short advertising spots
Still photography for products, models, and lifestyle settings
Updated packaging designs
Graphic material for print and online
A refreshed website aligning with the new brand direction
Our role was to unify all these elements into one coherent visual language.
Our Approach
We developed a complete art direction framework to guide every component of the brand’s visual presence.
Our work included:
Concept development and creative direction
Video production for a main brand film and multiple short-form spots
Studio product photography, lifestyle model photography, and artistic still life compositions
Retouching and color work to ensure consistency across media
Packaging redesign for multiple supplement lines
Creation of printed materials: flyers, posters, catalogs
Website redesign with updated structure, visuals, and brand communication
The long-term collaboration allowed the brand identity to evolve naturally while remaining cohesive.
Result
The final delivery established Nutragenix as a polished, credible and visually strong wellness brand.
The video content supported their advertising and online presence, while the photography and packaging design built a clear aesthetic foundation across e-commerce, social media and retail.
The refreshed website and marketing materials helped align the company’s digital and physical presence, supporting their growth in the Italian wellness market.
CLIENT/ PROJECT: Nutragenix
LOCATION: Roma, Italy
SERVICE: Art direction, creative direction, video production, photography, product still life, packaging redesign, graphic design, website redesign
