LANCÔME

Meet the Artist - Beauty Tutorial and Creative Content
Lancôme collaborated with us to produce a series of beauty tutorials highlighting expert techniques, signature looks, and the artistry behind the brand’s most iconic products. The project centred around Meet the Artist, featuring renowned Italian makeup artist Mr. Daniel, and expanded into additional productions with other prominent creators in the beauty industry.

The Brief
Lancôme sought to create premium, educational and visually engaging content that showcased product performance through the hands of celebrated makeup artists. The goal was to produce tutorials that felt modern, cinematic, and aligned with the brand’s luxury identity — while remaining accessible and informative for consumers.

Our Approach
We developed and produced multiple tutorial episodes, shaping the creative direction and visual style for the series. Our work included:

• Filming and directing step-by-step beauty tutorials

• Creating a clean, elegant visual style reflective of Lancôme’s brand identity

• Working with makeup artists such as Mr. Daniel and Manuele Mameli (makeup artist to Chiara Ferragni)

• Producing complementary photographic assets for social media and digital campaigns

• Overseeing lighting, styling, set design and product presentation to ensure consistency across episodes

Each video combined professional beauty education with polished visuals, allowing the expertise of the artists — and the performance of Lancôme products — to take center stage.

Result
The series delivered high-quality tutorial content. The videos strengthened the brand’s educational storytelling, highlighted their partnerships with top Italian makeup artists and provided the brand with inspiring, easy-to-follow beauty looks. The collaboration expanded across multiple productions over time.

CLIENT: Lancôme — Meet the Artist
LOCATION: Milan
SERVICE: Creative direction, video production, beauty tutorials, photography, editing, on-set direction