STAT GRID GEIRI
Global Energy Interconnection Research Institute Europe GmbH (GEIRI Europe) is a research-driven company dedicated to research into technologies for renewable energy, intelligent power grids, and sustainable energy systems. As a European subsidiary of the world’s largest energy company Stat Gird Corporation, Geiri plays a key role in developing future-focused solutions that support the transition toward cleaner, smarter, and more efficient power infrastructures.
They approached us to redefine their visual identity and create a cohesive, modern design system that reflects their technological expertise, international reach, and commitment to innovation.
The Brief
The client needed a clear and cohesive visual direction that would strengthen their brand presence and make their communication more impactful.
We were commissioned to create:
A complete visual identity
A brand manual with guidelines for future use
Typography and colour system
A photographic and visual style direction
Stationery, templates, and communication materials
Branded merchandise and office items
The goal was to craft an identity that felt modern, trustworthy, and adaptable to international audiences.
Our Approach
We developed a visual identity that combines clarity with personality — balancing corporate professionalism with a fresh, contemporary look.
Our work included:
Selecting a typographic system that communicates confidence and structure
Developing a versatile colour palette designed for both digital and print use
Creating imagery guidelines reflecting the company’s global, collaborative focus
Designing a comprehensive brand manual outlining tone, visual rules, layout systems, imagery direction, and application examples
Producing all core brand assets: letterheads, business cards, presentation templates, internal documents, and poster designs
Supporting the client with branded gadgets and printed materials
Throughout the process, we ensured the identity would remain functional, adaptable, and easy for the internal team to use across future projects.
Result
The final delivery provided Geiri with a complete and cohesive visual identity — strengthening their brand presence and giving the team a professional, recognisable, and scalable design system.
The new identity supports consistent communication across digital platforms, printed materials, and international collaborations.
CLIENT/ PROJECT: Stat Grid GEIRI
LOCATION: International (HQ based in Berlin, Germany)
SERVICE: Brand identity design, brand manual, visual system, stationery, templates, printed materials, branded merchandise
