LANCÔME

Lancôme at Rinacente Rome - Luxury store content creation
Lancôme, the iconic beauty brand, commissioned us to create visual content for their department at the luxury shopping destination Rinascente in Rome. The goal was to showcase the store, the products and the dedicated Lancome team in a way that highlighted both elegance and customer experience.

The Brief
The client requested photo content that would be used for marketing, social media, and promotional purposes, emphasizing the luxury environment of the store while capturing the staff in action and the product displays.

Our Approach
We focused on documenting the products and its atmosphere with a mix of lifestyle and product photography:
– Portraits of the Lancome team at work
– Capturing the product displays in their luxury setting
– Highlighting the store’s interiors and ambiance
– Post-production editing and retouching to align with Lancome’s visual standards

Result
The final photo package provided Lancome with a set of high-quality images for social media, marketing campaigns, and website use. The imagery reinforced the brand’s luxury identity and enhanced the storytelling of the in-store customer experience.

CLIENT: Lancôme Italy
LOCATION: Rinascente, Rome, Italy
SERVICE: Photography, lifestyle and product imagery, content creation, post-production