GINEVRA ARIEL

A Luxury Campaign for Diamond-Infused Eyewear
Geneva Arial is a new eyewear brand with real diamond dust. We developed the concept and produced the video and photo campaign, as well as producing content for social media

This project marked the launch of a new luxury eyewear brand distinguished by its unique use of real diamond dust in the production of the frames. The brand needed a strong visual identity and a high-end campaign that would communicate innovation, exclusivity, and modern elegance to an international audience.

The Brief
We were commissioned to develop a complete 360° campaign — from the earliest conceptual phase to final delivery. The client required a refined and contemporary visual approach that would elevate the eyewear as a premium, fashion-forward product while highlighting the uniqueness of the materials.

Our responsibilities included:
– Concept development and art direction
– Casting and location scouting
– Full photo and video production
– Pre-production and on-set coordination
– Editing, retouching, colour grading
– Creation of additional social media content

The goal was to craft a campaign that felt luxurious, distinctive, and aligned with the product’s innovative use of diamonds.

Our Approach
We anchored the concept in the contrast between raw materials and polished luxury — celebrating the crystalline texture of diamond dust while ensuring the campaign maintained a clean, modern fashion aesthetic.
Using a combination of close-up product cinematography, lifestyle imagery, and elegant portraiture, we created a visual identity that positions the eyewear as both a design object and a statement piece.

The production emphasised minimalistic elegance, sculptural light, and strong visual composition to reflect the sophistication of the brand.

Result
The final campaign included a full series of hero images, product stills, and a cinematic video narrative, all used across website, launch materials and social media. The content successfully introduced the brand to the market, reinforcing its luxurious positioning and the unique craftsmanship behind each pair of diamond-infused frames..

CLIENT: Geneva Ariel
LOCATION: Rome
SERVICE: Concept development, art direction, casting, photo & video production, editing, retouching, social media content