HARMONT & BLAINE
Three year lifestyle campaign
Harmont & Blaine is a well-known Italian lifestyle brand celebrated for its relaxed elegance, Mediterranean heritage, and timeless fashion. Over the course of three years, we collaborated with the brand and The Bakery Agency to produce a series of major photo and video campaigns across Italy.
The Brief
The brand sought to refresh its lifestyle narrative through high-end visual storytelling.
Our role was to deliver seasonal photo and video campaigns that captured Harmont & Blaine’s warm, effortless style across multiple iconic Italian locations.
We were responsible for:
– Concept refinement and mood direction
– Pre-production planning
– Location scouting across Tuscany, Rome, and Puglia
– Casting and talent management
– Full photo and video production
– Editing, retouching, and delivery of campaign assets
Our Approach
Each campaign was designed around a distinct seasonal story — from sun-soaked coastal moments in Puglia, to refined urban scenes in Rome, to relaxed countryside elegance in Tuscany. We worked closely with the brand and agency to ensure every frame communicated the brand’s Mediterranean identity: warm, authentic, stylish and connected to everyday life.
Our team balanced fashion storytelling with lifestyle atmosphere, creating visuals that felt aspirational yet relatable. Natural light, candid energy, and cohesive styling became central elements of the campaigns.
Result
The productions resulted in three major lifestyle campaigns used across all brand channels — including international advertising, in-store materials, web and social media.
One of the campaigns achieved significant visibility when three large-scale campaign images were installed on the facade of the Milan Duomo, marking a major highlight in the brand’s public presence.
Our long-term collaboration helped reinforce Harmont & Blaine’s identity as a modern Italian lifestyle brand rooted in authenticity and Mediterranean charm.
CLIENT: Harmont and Blaine
LOCATION: Tuscany, Rome, Puglia — Italy
SERVICE: Concept refinement, casting, location scouting, photo & video production, editing, retouching (in collaboration with The Bakery Agency)
