TENUTA ELMATA
Tenuta Elmata is a family-owned estate founded by the Norwegian Paus family and nestled in the hills of Bibbona, Tuscany—just moments from the coastline of the Mar Tirreno and bordering the renowned Bolgheri DOC, home of the “Super Tuscan.” The estate produces wine, olive oil and marmalades, all rooted in a philosophy of authenticity, tradition, and care for the land.
The Brief
Tenuta Elmata approached us to create visual storytelling that would showcase the estate’s identity, its landscape, its craft and the family behind it. The goal was to capture not only the products but also the atmosphere of the property: the wine and vineyards, the olive oil, the craftsmanship and the life of the people who runs it.
They required a complete visual package for their website and social media channels, including portraits, product stills, short-form videos, and documentary-style photography.
Our Approach
We crafted a narrative that highlights the intersection of heritage and contemporary craft. Through intimate family portraits, detailed still-life photography, and atmospheric footage of the fields and cellar, we aimed to express the warmth, dedication, and grounded elegance that define Tenuta Elmata.
Alongside the main web film, we produced a series of short videos optimised for social media—capturing small moments, slow processes, natural textures, and the rhythm of life on the estate.
This project has evolved into an ongoing collaboration, where we continue to create seasonal content reflecting the estate’s production cycle and its evolving story.
Result
The final delivery included a website film, documentary-style photography, portraits, product imagery and multiple social clips. The content brings forward the estate’s sense of place and family tradition, helping Tenuta Elmata communicate its identity across platforms and deepen its connection with its audience.
Instagram
CLIENT/ PROJECT: Tenuta Elmata
LOCATION: Bibbona, Tusany
SERVICE: Art Direction, Production, Video, Editing, Photography, Retouching
